Guerilla Style Marketing

The Guerilla Style Marketing GmbH & Co. KG was founded with the target to coordinate and optimize the marketing budget and activities of the brands which are distributed by Authentic Style.

From the situation analysis via the definition and formulation of the targets and strategies up to the operational marketing a wide spectrum of effort is pursued and transferred in an exceptionally innovative way.

Strategies are developed to position the labels on the market and to create a demand of the retailer and end customer. Therefor the agency uses marketing instruments like sponsoring, Guerilla marketing, Ambient Media, fair marketing and so on.

Guerilla Style Marketing organizes national and international fair appearances for Wellensteyn and MEK USA DNM, plans the take out of advertisement in different media, develops merchandising products, designs and coordinates advertising campaigns, accomplishes press relations for the labels and adjusts the outer appearance of the brands.

A short abstract from our projectportfolio

Campaign catalogue “Heart of Harbours”

In collaboration with the Fashion photographer Anyes Galleani we have developed the campaign catalogue “Heart of Harbours” in Los Angeles. This one integrates the Wellensteyn jackets at harbor settings of the whole world, the origin location of the Wellensteyn jackets in an artistically way.

Wellensteyn Heart of Harbours

Another Wellensteyn catalogue, we have developed, is the "America 40 People 40 Stories" campaign catalogue.

We plan and organize the fair appearances of the supported labels.

Impressions from the Bread & Butter in Berlin.